Ministry of Tourism supports digital portfolios for digitization of MSMEs
The pandemic has pushed us to improve innovation, adaptation and capacity
Jakarta (ANTARA) – Tourism and Creative Economy Minister Sandiaga Salahuddin Uno supports the use of digital wallets as part of efforts to digitize micro, small and medium enterprises (MSMEs) in Indonesia.
“The pandemic has driven us to improve innovation, adaptation and capacity, not only in conducting online transactions, but also in creating creative content for a sustainable business,†Uno said at the seminar in DANA Connect line, cited in a press release here on Monday. .
Uno noted that one of the strategies to drive innovation and transformation is to go digital. He estimated that those who have not undergone digital transformation will bear the brunt of the pandemic.
According to ministry data, the contribution of MSMEs to the country’s gross domestic product has increased from 60% to 63%, due to digital transformation led by MSMEs.
According to data from the Indonesian Electronic Commerce Association (idEA), 13.7 million MSM have gone digital. These figures represent 12.5 percent of the total number of MSMEs in Indonesia.
To this end, Uno highlighted the importance of collaboration to help MSMEs enter the digital platform, including 34 million businesses in the tourism and business sector.
“That is why we hope that DANA will be the driver of collaborative transformation to help digital transformation of MSMEs. Maybe later Bank Indonesia can be involved,” noted the minister.
MSMEs currently face three challenges, all of which can be addressed through the use of a digital wallet.
The first is access to skilled human resources that can be managed through digital literacy programs, such as DANA Connect.
The second concerns market access that the use of the digital wallet can facilitate by connecting MSMEs to the wider market.
The third is access to finance where digital wallets can help by connecting MSMEs to the digital finance ecosystem, including banks.
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