SBI Card, one of India’s largest pure-play credit card issuers, on Saturday announced the launch of ‘Aditya Birla SBI Card’, a highly rewarding lifestyle credit card, as part of a strategic partnership with Aditya Birla Finance Ltd (ABFL), the lending subsidiary of Aditya Birla Capital Ltd.

The card was designed to provide customers with significant reward points on their spending in the areas of telecommunications, fashion, travel, restaurants, entertainment and hotels, among others. This makes the “Aditya Birla SBI Card” one of the most attractive cards for customers across all segments, offering attractive benefits over premium and mass brands belonging to the Aditya Birla Group.

The rewards-centric credit card has been launched in two variants – “Aditya Birla SBI Card SELECT” and “Aditya Birla SBI Card”, on the Visa platform. Cardholders can enjoy greater value in the form of rewards points on their spending at Aditya Birla Group companies, whether on telecom bills through Vodafone Idea (Vi) or style stores from life such as Louis Philippe, The Collective, Van Heusen, Allen Solly, Peter England, American Eagle, Polo and Pantaloons among others. In fact, this card offers an added benefit of accelerated rewards points on hotel spend, a key perk for travel-savvy consumers.

According to Rama Mohan Rao Amara, MD and CEO, SBI Card, “We are delighted to partner with Aditya Birla Finance, one of India’s leading NBFCs. This partnership will allow us to issue credit cards to Aditya Birla Group customers, providing them with an excellent product for all their spending needs. This is in line with our strategy of enhancing value for customers and co-brand partners. The customer acquisition process will be fully digital, ensuring an enhanced customer experience. The unparalleled benefits of the Aditya Birla SBI card, coupled with the extensive and diverse brand portfolio of the Aditya Birla Group, will be a striking proposition for customers looking to spend across various lifestyle categories.

Rakesh Singh, MD and CEO of Aditya Birla Finance Ltd said, “We are delighted to partner with SBI Card to launch the ‘Aditya Birla SBI Card’ which will greatly benefit Aditya Birla Capital’s 35 million customers and we will help leverage the Aditya Birla Group’s customer ecosystem. Consumers are adapting to digital payments today, and this offering will fuel the purchasing power of our consumers. This will allow us to engage more deeply with them ensuring an impactful customer experience, top-notch rewards and hassle-free payment services. »

Sandeep Ghosh, Group Country Manager, India and South Asia, Visa said: “This exciting partnership between Visa, Aditya Birla Finance and SBI Card for the co-branded credit card is a great example of delivering simple yet personalized offers, for various brands of Aditya Birla Group and in categories such as catering, entertainment and fuel. We are confident that the proposal will appeal to consumers and help build loyalty. »

Through “Aditya Birla SBI Card SELECT”, customers can enjoy 20 reward points on every Rs 100 spent at Aditya Birla stores and 10 reward points on every Rs 100 spent on restaurants, entertainment and hotels. As a welcome gift, the card offers 6000 reward points to customers upon payment of card membership fees. They also earn 3000 reward points upon reaching the annual spending milestone of Rs 1.5 lakh and additional 3000 reward points upon reaching the annual spending milestone of Rs 3 lakh.

The annual membership/renewal fee for “Aditya Birla SBI Card” and “Aditya Birla SBI SELECT Card” is Rs 499 and Rs 1499 respectively.