Ulrika Jonsson’s Christmas ad for banned Lumen dating app
An advertisement featuring Ulrika Jonsson The promotion of a dating app for people over 50 was banned after it was deemed “offensive”.
The 52-year-old TV presenter – who has been very open about her looking for love since she split from her husband in April of this year – stars in the billboard for Lumen wearing red lingerie and stockings with the tagline: “Be my stocking filler”.
But according to the Standard Evening, Transport to London [TfL]Advertising agency Global rejected the ad after the Advertising Practices Committee [CAP] thought this could be offensive.
CAP said, “We believe the ‘Be my stocking filler’ image and slogan is likely to be viewed as problematic in outdoor advertising as it could be offensive due to the sexual overtones, as well as the potential to be. seen as objectifying women.
Lumen co-founder Charly Lester said: “It’s hard to understand, given that we’re constantly bombarded with highly sexualized images of people in their 20s and 30s, why we can’t have a funny ad and sexy starring a beautiful 52 year old woman. -old woman.”
A spokesperson for TfL said: “Our advertising agent (…) felt that parts of Lumen’s advertising campaign were not in line with following advice from the Advertising Practices Committee.”
He added that TfL would be “open” to working with the brand on a campaign that could be used on its network.
Last year, Lumen’s Christmas commercial, featuring model Paul Orchard, 58, shirtless and wearing braces with the slogan “Pull a cracker this Christmas”, was also banned by TfL.
Jonsson – who announced her divorce from third husband Brian Monet in April this year – has been very vocal about the lack of privacy in their 11-year marriage, claiming the couple had only been physically intimate with each other once in eight years.
“Yes that’s right. This anxiety; lack of practice; Sweden’s Hasbeen, 52, is going to take a chance. Don’t all rush at the same time. Line up an orderly line, the two of you. You can’t. not join me unless I’m 50 or older.
“So lucky again to have a baby boy for me … Gawd knows, what’s going to happen.”
Read more: Ulrika Jonsson reveals “crippling anxiety”
The mother-of-four – who has 11-year-old son Malcolm with Monet – met and married her second husband Lance Gerrard-Wright while presenting on a dating TV show. Mr. Right in 2002. They have a 15-year-old daughter, Martha, and separated in 2005.
The old one Gladiators The presenter – who had an affair with then-English manager Sven-Göran Eriksson – was previously married to cameraman John Turnbull from 1990 to 1995, with whom she has 25-year-old son Cameron. And she has a 19-year-old daughter, Bo from her relationship with German hotel manager Marcus Kempen.
Yahoo UK has contacted Jonsson for comment.